10 Best Popup Builder Plugins for WordPress in 2026

Key Takeaways

• The best popup builder plugin for WordPress depends on your editor: Master Addons designs popups inside Elementor, ConvertForce uses Gutenberg blocks, and Popup Builder by Sygnoos, Popup Maker and Depicter ship their own editors.
• The Master Addons Popup Builder has seven trigger types (page load, click, scroll, scroll to element, exit intent, inactivity and custom) and 25 ready-made popup templates that import inside the Elementor editor.
• Popup Builder by Sygnoos has 200,000+ active installs and a 4.7 star rating from 2,216 reviews on WordPress.org, and its Pro bundle of 28 extensions starts at $49.95 per year for two sites.
• OptinMonster lists 700+ templates and OptiMonk lists 952 popup examples, while Popup Maker, used on 780,000+ sites, has no template library and relies on content you add yourself.
• Google’s intrusive interstitial rule applies to mobile popups from every plugin in this list, so a sensible size, a visible close button and a frequency cap protect rankings whichever tool you pick.

The best popup builder plugin for WordPress is the one that fits the editor you already use. Elementor sites can design popups on the Elementor canvas with Master Addons, block editor sites have ConvertForce, and everyone else picks between standalone plugins such as Popup Builder by Sygnoos, Popup Maker and Depicter, or hosted services such as OptinMonster, OptiMonk and Poptin.

This comparison covers 10 popup builders, with install counts, trigger lists, template counts and prices checked in October 2026. One section explains the difference between a popup plugin and a popup builder, since searches mix the two up, and another counts the templates each tool ships. If you would rather start building, the guide on how to add a popup in Elementor walks through the Master Addons steps one screen at a time.

What Is a Popup Builder Plugin?

A popup builder plugin is a WordPress tool that creates overlays, slide-ins and notification bars, then decides who sees them and when. A slide-in panel that opens from a button is a different tool, an off-canvas widget, which opens on a click instead of a timer or an exit movement. Instead of hand-coding a modal, you design the campaign in a visual editor and set display rules: exit intent, scroll depth, time on page, or a specific URL. The message reaches the right visitor at the right moment.

Most builders also connect to an email service, which is why popups became the standard way to grow a list, recover abandoning carts, or announce a sale. On Elementor sites the same job is handled inside the page builder by the Master Addons Popup Builder, covered in the popup settings and options documentation and shipped alongside the rest of the Master Addons widgets and extensions.

Short answer: pick Master Addons if you build with Elementor and want popups inside the editor, Popup Builder by Sygnoos or Popup Maker for a standalone plugin with a long track record, Depicter for design-first visual editing, OptiMonk or Poptin for behavior-based targeting and A/B testing, Sumo (BDOW!) when you want email marketing built in, ConvertForce if you work in the block editor, and Hello Bar for notification bars.

Popup Plugin vs Popup Builder: What Is the Difference?

A popup plugin and a popup builder are usually the same piece of software described from two angles. “Popup plugin” is the WordPress.org category: anything that opens an overlay, bar or slide-in on your site. “Popup builder” describes the editor inside that plugin, the screen where you design what the popup looks like. Some popup plugins only wrap a shortcode or a form and have no visual builder at all, which is the gap this list filters out.

The phrase is also a product name. Popup Builder by Sygnoos is one specific WordPress.org plugin with 200,000+ active installs, reviewed at number 5 below. If you searched for “popup builder” looking for that plugin, that section has its install count, its free popup types and its 2026 prices. If you meant the category, the comparison table covers all ten tools.

Within the category there are three rough groups, and picking the wrong group is what makes popups feel expensive:

• Page builder popups: the popup is designed inside Elementor or Divi, so it uses your site’s fonts and colors from the start. Master Addons and Elementor Pro work this way.
• Standalone plugins: the plugin ships its own editor and stores popups on your server. Popup Builder by Sygnoos, Popup Maker, Depicter and ConvertForce sit here.
• Hosted services: the WordPress plugin is a connector and the popup runs from the vendor’s servers, with heavier targeting and reporting billed monthly. OptinMonster, OptiMonk, Poptin, Hello Bar and BDOW! are hosted.

Quick Comparison: Best WordPress Popup Builder Plugins

Ten tools, the editor each one uses, and the two features people most often pay extra for: exit intent and A/B testing. Prices and install counts were checked on 26 October 2026.

1. Master Addons Popup Builder (Best for Elementor)

If your site runs on Elementor, you do not need a separate popup plugin. Master Addons includes a popup builder alongside its 80+ widgets and extensions, and you design every popup with the same Elementor editor you use for pages. No second interface to learn, no second design system fighting your theme styles.

Over 30,000 sites run Master Addons. Popups get their own post type under Master Addons in the admin menu, and each popup carries an activation toggle, display conditions and a shortcode you can drop into any page or widget area.

Key features

• Seven trigger types: On Page Load, On Click (by CSS selector), On Scroll, On Scroll to Element, On Exit Intent, After Inactivity and Custom. Each trigger has its own settings and its own doc.
• Design with Elementor: build the popup layout with any Elementor widget, including forms, countdown timers and buttons. The popup matches your brand because it uses your existing site styles.
• 25 ready-made popup templates: the popup template library opens inside the editor with newsletter, sale, Halloween, product and coming soon designs. Import one, swap the text, publish.
• Layout and display controls: show the popup as a modal, a notification bar or a fullscreen overlay, pick from nine positions and around 70 entrance animations, choose which pages show it, and set a show-again delay so returning visitors are not nagged.
• Lightweight by design: Master Addons v3 loads assets only where they are used, so a popup on one landing page adds nothing to the rest of the site. That matters if you have been reading about how to speed up Elementor websites.

Pricing: the popup builder is part of the Master Addons plugin, so there is no separate popup subscription to track. See Master Addons pricing for the current plans, all backed by a 14-day money-back guarantee.

Best for: anyone already building with Elementor who wants popups without adding another plugin, another editor and another monthly bill.

2. Depicter

Depicter is a WordPress popup builder for people who care about design but do not write code. The editor works like Canva: drag elements onto a canvas, style them, done. Designers and beginners both pick it up in minutes.

Key features

• Design popups in a drag-and-drop editor with no code. The canvas feels closer to a design tool than a typical WordPress settings page.
• Build full-screen overlays, slide-ins, banners and notification bars, each styled to match your brand.
• Add signup or contact forms directly inside popups to collect leads and grow your email list.
• Start from the template library. Depicter advertises 500+ templates across the whole plugin, though it does not publish a popup-only count.
• Trigger popups on exit intent, scroll position or time on page.
• Target by page, device type or visitor behavior so each message reaches the right segment.

Best for: users who care most about how the popup looks and want a design-first editor with a free starting point.

3. OptinMonster

OptinMonster is the popup plugin most WordPress users have already bumped into, with over a million active installs and around 800 five-star reviews on WordPress.org. Worth knowing before you install it: the plugin is a connector, and the builder lives on OptinMonster’s servers, so you sign into an account to create anything. That is also what buys you the targeting engine, which reaches further than a self-hosted plugin can on its own.

Key features

• Every campaign format in one place: lightbox popups, floating bars, slide-ins, fullscreen welcome mats, inline and sidebar forms, content lockers, spin-a-wheel coupon campaigns and mobile-only popups.
• Exit-Intent and OnSite Retargeting: catch a visitor as the cursor heads for the tab bar, and show returning visitors something different from what first-timers see. Exit-Intent sits in the paid plan, so budget for it if that is the reason you came.
• Yes/No and multi-step campaigns: ask a question first, then send each answer to its own offer or list. It is a simple way to segment a list without extra automation work.
• Integrations with most email tools: Mailchimp, HubSpot, ConvertKit, Klaviyo, ActiveCampaign, WooCommerce, Easy Digital Downloads and MemberPress connect natively. If yours is missing, embed a WPForms or Contact Form 7 form inside the campaign, or push leads out through webhooks and Zapier.
• 700+ templates and A/B testing: start from the template gallery, run variants and read the results in the OptinMonster dashboard instead of guessing which headline pulled better.

The free account covers 3 campaigns and 500 campaign impression credits, which is fine for testing a single signup form but runs out fast on a busy blog. One more thing that trips people up: OptinMonster and OptiMonk further down this list are two different companies, despite the names.

Best for: sites where the email list is the business, and where paying monthly for exit intent, segmentation and reporting is easier to justify than building the same thing out of free plugins.

4. Popup Maker

Popup Maker is the most installed popup plugin on WordPress.org. Its site counts 780,000+ WordPress sites and 4,280+ reviews. It is a dependable choice for building an email list, running promotions or pushing visitors toward a call to action, all without deep technical knowledge.

Key features

• Fully customizable popups: control size, animation, placement and design so popups blend with your site. There is no template library; you add your own content, or drop in a page builder template through its shortcode.
• Multiple triggers and targeting: show a popup after a visitor spends a set time on the site or clicks a specific element. Exit intent and scroll triggers are paid add-ons.
• Email and form integrations: connects with the main email marketing tools and form builders such as Fluent Forms and Contact Form 7, so captured leads flow straight to your list.

Best for: site owners who want a proven, no-frills popup plugin and do not mind paying for advanced triggers as add-ons.

5. Popup Builder by Sygnoos

Popup Builder by Sygnoos is the plugin most people mean when they type “popup builder” into Google on its own. It has 200,000+ active installs and a 4.7 star rating from 2,216 reviews on WordPress.org, and version 4.4.6 shipped in October 2026, so it is still maintained. Everything is stored on your own server, with no account to sign into.

Key features

• Four popup types in the base plugin: Image, HTML, Facebook and Subscription popups, with no cap on how many popups you create.
• Base triggers: on page load, on click or on hover, plus an opening delay in seconds. Exit intent is a Pro extension.
• 28 Pro extensions: video, iframe and shortcode popups, countdown timers, age restriction, gamification, Mailchimp and Aweber signups, WooCommerce and Easy Digital Downloads targeting, geo targeting by country, browser and operating system, web push notifications, login popups and analytics.
• Design controls: responsive layouts, a scrollable floating button, social like and share buttons, and multisite support.

Pricing: Starter is $49.95 per year for 2 websites, Business is $89.95 for 10 and Agency is $145.95 for unlimited sites. Every plan bundles all 28 extensions with a year of updates and support.

Best for: sites that want a standalone popup plugin with a long free track record and can pay yearly for exit intent and targeting rules.

6. OptiMonk

OptiMonk is a popup platform built around one idea: show each visitor a message that matches what they are doing on your site. Its targeting and personalization options go deeper than most WordPress-native plugins, and the editor stays easy despite that.

Key features

• Drag-and-drop editor: build popups without touching code, starting from a gallery of 952 popup examples sorted by goal, industry and season.
• Behavior-based targeting: show messages based on what the visitor does, from cart contents to browsing history.
• Campaign scheduling: automate popup displays around your marketing calendar.
• Free plan: up to 15,000 page views per month, enough for many small business sites.
• A/B testing and analytics: test variants and track conversion rates from one dashboard.

Best for: ecommerce stores and marketers who want serious targeting and testing without an enterprise price tag.

7. Poptin

Poptin is conversion software for building popups and forms that capture leads and cut bounce rate. It sits in the same category as OptiMonk: a hosted tool with a WordPress connector plugin, aimed at people who measure their popups rather than guess.

Key features

• Advanced targeting: control over when and where popups display, based on user actions or demographic data.
• Customizable templates: a template library Poptin describes as ever-growing, adaptable to your brand and campaign goals. It does not publish a count.
• A/B testing: test different popup styles and messaging to keep improving performance.

Best for: lead generation campaigns where you plan to test and iterate rather than set one popup and forget it.

8. Sumo (BDOW!)

Sumo, now rebranded as BDOW!, targets small businesses that mostly want one thing: a bigger email list. Setup is quick, and you can have a capture form live the same afternoon you install it. There is a free forever plan with no credit card, and paid plans carry a 14-day money-back guarantee.

Key features

• Built-in email marketing: send welcome emails and newsletters to new subscribers directly from the tool. For a small team, that can replace a separate email service.
• Drag-and-drop editor: design smart bars, slide-ins and full-screen overlays quickly, no coding needed.

Best for: small businesses that want popups and email marketing in one tool instead of stitching two products together.

9. Hello Bar

Hello Bar made its name with the top-of-page notification bar and grew into a full popup tool for lead capture, promotions and visitor engagement.

Key features

• Simple popup builder: drag-and-drop construction gets a campaign live in minutes.
• A/B testing: test popup versions against each other to find the top performer.
• Analytics dashboard: shows views, clicks and conversion rate per campaign so you know which popup earns its spot.
• Targeted messaging: show different messages based on visitor behavior.

Best for: announcement bars and lightweight lead capture where a full popup platform would be overkill.

10. ConvertForce

ConvertForce is a Gutenberg-native popup plugin. You build notification bars, lightbox popups and slide-ins with the same core blocks you already use for posts and pages, so there is no separate canvas or page builder dependency. Pro is $24.50 at the time of writing, listed as 50% off launch pricing.

Key features

• Native block editor experience: campaigns use standard Gutenberg blocks, no new interface to learn.
• Multiple campaign types: lightbox popups, notification bars and slide-ins from a single plugin, with starter patterns such as a cookie bar, a sale notice and a free shipping bar.
• Display rules: control where campaigns appear by page, post type or URL.
• Advanced triggers (Pro): exit intent, scroll depth and user inactivity triggers.
• Frequency control (Pro): cookie-based limits stop the same visitor seeing a campaign too often.
• Performance-conscious: loads assets only where needed, keeping page weight down.

Best for: block editor purists who want popups without Elementor, Divi or any external design canvas.

Which Popup Builder Has the Best Templates?

OptinMonster has the largest published library at 700+ templates, OptiMonk lists 952 popup examples, and Master Addons ships 25 popup templates that import straight into the Elementor editor. Count is only half the question. A hosted template still has to be restyled to match your theme, while a template that opens in your page builder already uses your site’s fonts, colors and widgets.

For a closer look at the Master Addons designs, the Elementor popup templates page previews every template, and the roundup of Elementor popup examples shows 25 finished popups built with them, from exit intent offers to age gates.

How to Choose the Right Popup Builder

Match the tool to your setup and goal:

• You build with Elementor: use the Master Addons Popup Builder. One less plugin, one editor for everything, and all seven triggers sit in the same settings panel.
• You searched for Popup Builder, the plugin: Sygnoos’ Popup Builder is reviewed at number 5. Its base version covers image, HTML and subscription popups; the yearly Pro bundle adds exit intent and targeting.
• You use the block editor: ConvertForce keeps everything native to Gutenberg.
• You need a standalone plugin with no bill: Popup Maker or Depicter cover the basics.
• You run an online store: OptiMonk or Poptin for behavior-based targeting and A/B testing.
• You want the deepest targeting and reporting: OptinMonster, as long as a monthly bill is fine.
• You want email marketing included: Sumo (BDOW!) bundles both.
• You only need an announcement bar: Hello Bar does that one job well.

Whichever you pick, keep an eye on page speed and mobile experience. Google’s guidance on intrusive interstitials penalizes popups that block content on mobile, so use reasonable sizes, clear close buttons and sensible frequency rules.

Frequently Asked Questions

Final Thoughts

The best popup builder plugin for WordPress depends on where you build and what the popup has to do. Elementor users get the most from Master Addons, with seven triggers and 25 templates inside the editor they already know. Anyone who wants a standalone plugin has Popup Maker on 780,000+ sites and Popup Builder by Sygnoos on 200,000+, store owners chasing conversions should look at OptiMonk or Poptin, small businesses wanting email built in have BDOW!, and block editor fans have ConvertForce.

Think about your goal, your audience and your budget before committing. A popup shown at the right moment grows your list; the same popup shown to everyone on every page just annoys people. If you want to see how the Elementor option works in practice, start with the step-by-step guide on adding a popup in Elementor.

Related Reading

• 25 Elementor Popup Examples That Actually Convert
• Elementor Popup Templates
• On Page Load Trigger Documentation
• How to Speed Up Elementor Websites in 2026
• 100+ Best Elementor Addons in 2026